Blue mountain cards survives
by: al.sones
Total views: 106
Word Count: 418
What is Blue Mountain Cards? It all started back when ecards became big in the 1990s. It seemed like everyone thought somehow giving away ecards was going to be a business model. What you must remember is that advertising revenue models were seen as very acceptable back then. This is a difference with todays focus on real revenue. However, there are some painful similarities in web 2.0 to this idea of building big applications that will make money only from advertising.
The ecard space is a funny one. The business model is essentially one where you are killing another business model, the paper greeting cards space. In some ways its a normal case study of technology advancement over a paper based product. But you should look deeper. eCards are not exactly the same product as paper greeting cards. Paper cards come from a store and require you to mail them. An ecard comes from a company like Blue Mountain Cards and is completely electronic. In this way, its a real product transition. So in essence, the technology is really impacted the very product. You see this also in pcs, telephones, tvs and other electronic products.
So what exactly did blue mountain cards do that was so special? First, Blue Mountain Cards had a big lead going into the game. They had a good plan. The top management at Blue Mountain Cards seemed to know that the ride would not last forever. So Blue Mountain Cards management decided to sell the company while everything was still red-hot. An amazingly well-timed move. Looking back, there are many things I wish I had done differently.
How is that in 2008 Blue Mountain Cards is still a going concern? One view is that the original builders of the business picked an once-in-a-lifetime period to exit the business and made an unprecedented amount of money.. However, these were experience people who were also making a serious move in a serious industry. This is not a small business. Regardless of their underlying financials, this business made a name for itself in a multi billion dollar business space. I think this accounts for why they are here today. Its a textbook case of building a brand in a new market. The part this is far from any text book case study is how they exited at the height of the crazy valuations. We should all be so lucky in our careers.
About the Author
For more on Blue Mountain Cards, visit www.SendPaperCards.com.
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